Does your business need to begin or expand international sales operations? How do you proceed while safeguarding your current assets? To succeed in global business, companies need to simplify their approach to export operations while unifying their international sales and marketing efforts.

In this unique panel session, we will discuss: strategy considerations before your first actions; how to approach the daunting task of positioning your business for international sales, marketing and distribution; how brand positioning and direct communications can have a multiplier effect on your success; and how to integrate cultural, language and marketing considerations so they are synergistic with your business strategy and execution plans.

Specific issues to be addressed will include international sales and distribution strategy, branding and direct sales, global marketing and communications, implementation and more. By the end of this session, you will have many of your questions answered and a manageable checklist to both begin and execute a path toward global success.

Speakers:

Stephen Davis, Managing Director of CXO Advisory Group

Stephen Melanson, President of Melanson Consulting

Wendy Pease, Executive Director of Rapport International