| Starts: | Tuesday November 10, 2009 at 8:30am |
|---|---|
| Ends: | Wednesday November 11, 2009 at 1:00pm |
| Event Type: | Conference |
| Region: | Greater New York City Area |
| Location: |
Ritz-Carlton Battery Park 2 West St New York, NY 10280 US |
| Price: | $2195 member; $2495 non-member |
| Website: | http://www.conference-board.org/marketing |
| Industry: | marketing and advertising |
| Keywords: | Chief Marketing Officer, Cmo, The Conference Board, Conference Board, Senior Marketing Executive, Cmo Conference, Senior Marketing Executive Conference, Marketing, B2 B Marketing, B2 C Marketing, Social Media, Marketing Conference, Branding |
| Intended For: | CMO, Marketing Executive, Senior Marketing Executive, CEO, Chief Marketing Officer, Chief Executive Officer, Marketing VP, Marketing EVP, Marketing Sr. VP, Marketing Director |
| Organization: | The Conference Board |
This is THE 2009 Senior Marketing Executive Conference not to be missed! Steve Forbes and The Conference Board's Chief Economist, Bart van Ark, will open up the Conference on Nov. 10th. Tim and Nina Zagat will present a branding case study. CEOs and CMOs from today's leading marketing companies including: Brooks Brothers; CNBC; Dunkin' Donuts; Google; Hearst Magazines; IBM; Jones Soda; Make-A-Wish; PayPal; Pitney Bowes; Priceline.com; Razorfish; Ritz-Carlton; Rolls-Royce; WWE and many more. Special room rates are being provided by Ritz-Carlton Battery Park.
I'm going to be speaking on why marketers, in setting strastegy, should put value creation ahead of wealth creation, especially, as companies prep for economic recovery. I'd appreciate feedback on what this distinction means to you - if you've ever considered it - and how it might influence your priorities and goals. Tandem question: How does the identity of your company - its unique, value-creating characteristics - figure into how you go to market?
I will be presenting, re: the importance of having a well-crafted, charismatic and compelling Personal Brand. I have been "America's Leader in Personal Branding" since 1988. Ellen Looyen, President, Ellen Looyen Communications www.ellen4marketing.com
I will be hosting a panel on Digital integration where we will discuss the challenges of integrating social and digital media into the marketing mix. I'm interested in knowing if your organization currently has a social media strategy and what role it plays in your marketing mix? Send me a note at dgriffith@teamDigital.com
i'm participating on the panel discussing the "new marketing mix". one topic i'm interested in - how to scale impact of social media? Social Media is proven to be a great tool to start a dialogue with a customer, and it's clear customers love the one-on-one attention and personalization (ie: we have seen success of askpaypal handle at PayPal) - but like anything so personal, it’s potentially a challenge for companies with scale to see how social media business models can scale their impact. (other than where "traditional media" have covered particular social media dynamics!).
Imagine creating a brand that organically grows stronger ever year. Harry Houdini accomplished this. He has been dead for 80 years but his popularity over time only increases. I have invited Houdini to return to this conference in order to will reveal his secret and to demonstrate how his methods of engagement directly connect to the rules of engagement in branding, marketing and social networking.
Larry Ackerman and I will be co-presenting at the event. The areas of value creation and identity are foundational for the work we are doing at IBM. Have you seen these areas taking on new importance for you? How are you putting this theory into practice?
I am excited about this line up of speakers and the topics to be presented. What can be more important than innovation and leadership in this economy? Michael Mulligan, President & CEO, Advanced Business Group, Inc.
@ david griffith - question: In respect to the FTC's latest Guides concerning endorsements and testimonials in advertising (see IAB letter http://www.iab.net/insights_research/public_policy/openletter-ftc), how would this affect your recommendations for your clients vis a vis their use of blogs and social media in general? If blogs need to disclose all association, ads, freebies, would this change your media buying strategies in 2010? Would you still buy across blog networks or would you limit your buying to those media where there was no (or limited) user generated content?
It's been widely reported that the average life span of a CMO is less than 3 years. What the hell us up with that? Is this a root problem or symptom of something deeper that relates to the business, to branding, to CEO and board management? Why is nobody talking about this? Is the fear of addressing this the same fear that prevents CMO's from doing better work to produce better work with their agencies? Jan Zlotnick http://www.janzlotnick.com
How impactful has the current economic crisis been on our views about status, celebrity and charity? How long lasting will any of these changes be? How has your marketing/branding been altered to reflect these changes and are you following the curve or helping to lead it?
With all respect . . . what has happened to Respect in our business? With perhaps more people than ever looking for work (and advice, and connections, and a generally positive interaction), fewer people than ever seem to care about being respectful. To colleagues, to potential employees, even to clients. Why is that? Wouldn't logic and human nature tell us that helping people is, quite simply, the right thing to do (for them AND for yourself)? This is not only a provocative, pertinent question, it's a great, great opportunity to focus on the positives that so many of our colleagues would appreciate. Look forward to your thoughts. Robert M. Calvanico
Sound great but the price is steep. These type of conferences are always insightful and useful, even inspirational.