This year’s edition of the symposium will help CEO’s, marketing managers, R&D managers to further understand the latest developments in strategic marketing and improve their sale. The current market and trends will be reviewed in four different ways and explain how to advance into an uncertain future, how to tackle unsolved problems innovatively and achieve long-term performance excellence. The Symposium will offer excellent networking opportunities for people active in the Soy Ingredients, Soy Foods and Supplement business. It can be combined with a dedicated training session on Marketing Nutrition with Cornell Food and Brand Lab the day before the event.