| Starts: | Friday November 13, 2009 at 9:30am |
|---|---|
| Ends: | Friday November 13, 2009 at 4:00pm |
| Event Type: | Conference |
| Region: | Greater New York City Area |
| Location: |
Lerner Hall, Columbia University 2920 Broadway New York, NY 10027 US |
| Price: | CBS students: $45, Alumni: $50, General: $60 |
| Website: | http://www.mac-conference.com/ |
| Industry: | marketing and advertising |
| Keywords: | Marketing, Columbia Business School, Brand, Brand Building, Two Way Conversation, Conference, Brand Management, Duncan Watts, Marketer, Message, Consumer, Buzz, Grassroots |
| Intended For: | MBA student, MBA candidate, Brand Manager, Product Manager, Marketing Consultant, Account Manager, Account Planner, Columbia Alumni, Public Relations Manager |
| Organization: | Marketing Association of Columbia, Columbia Business School |
The Marketing Association of Columbia Business School invites YOU to discuss the role of consumers as collaborators, influencers, and brand builders.
As consumers become ever more inundated with marketing messages, companies are seeking ways to more actively engage them, involve them in the marketing process, and individualize the customer brand experience. Everyday consumers are now involved in developing individualized products and pricing, and are influential in driving targeted marketing and brand building efforts, making the company/customer relationship that much stronger and the resulting marketing messages that much more effective. The 2009 MAC Conference “You Marketing” seeks to bring together influential marketers from a variety of industries who have successfully utilized consumers as a tool to build their brands.
Keynote speaker: Duncan Watts is a principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group. His research on social networks and collective dynamics has appeared in a wide range of journals, and he is also the author of Six Degrees: The Science of a Connected Age (W.W. Norton, 2003) and Small Worlds: The Dynamics of Networks between Order and Randomness (Princeton University Press, 1999).
Panel A: Virtual Buzz: Connecting with Consumers in the Digital Age
Panel B: Integrated Marketing: Coordinating a Unified Brand Message
Panel C: Grassroots Strategies: Marketing Outside the Box
Panel D: The Constantly Changing Consumer