It is more important than ever for fashion retailers to understand and adapt to changing market trends. In this webinar, Andrea France, Retail Industry Principal at SAP Retail, will discuss the implications of recent market trends and suggest how companies can increase growth, differentiation, and operational excellence through a better understanding of the Millennial Consumer. This generation of consumers spend roughly $200 billion annually in disposable income— the more retailers can adapt to the demands of this media savvy generation, the more competitive they will be in today’s increasingly tough economic environment.