| Starts: | Wednesday November 18, 2009 at 6:00pm |
|---|---|
| Ends: | Wednesday November 18, 2009 at 8:00pm |
| Event Type: | Networking/Meetup |
| Region: | Toronto, Canada Area |
| Location: |
Melinda Gallery, One King West Hotel 1 King St W Toronto, ON M5J CA |
| Price: | $25 AMA members / $45 non-members / $20 students |
| Website: | http://ama.onefireplace.com/AMAEventsRegistration?eventId=97818&EventViewMode=EventDetails |
| Industry: | financial services |
| Keywords: | American Marketing Association, Toronto, Events, Branding, Networking, Marketing |
| Intended For: | |
| Organization: | American Marketing Association, Toronto Chapter |
AMA Special Interest Groups- Financial Services
How do you begin to differentiate your company’s financial services from your competitor’s?
By creating meaningful brand differentiation.
Sounds easy, but if it were that simple every brand would be successful, and we wouldn’t have to ask the question!
The Financial Services industry is facing an increasing challenge for customer loyalty in a very competitive marketplace, where products, services and promises begin to meld into one; and customers look to price as the determining factor. Brand differentiation becomes critical as you look to grow your business and build customer loyalty.
Join the American Marketing Association as Bruce Philp from GWP Brand Engineering leads an informal discussion on brand challenges faced by financial services. Ask questions, share insights and network with other Financial Services marketers.
Bruce Philp is a founding partner and Chairman & CEO of GWP Brand Engineering. Bruce has nearly 30 years of experience working with Fortune 500 companies like Toyota, Panasonic, Procter & Gamble and Johnson & Johnson, and Canadian enterprises like Molson and Bank of Montreal. But it is his inspirational work with one company – ING Direct – that Bruce draws upon, to show how branding has become a powerful tool for guiding business strategy, corporate culture and customer experience.