Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.

Attendees will learn:

· What social media means? · How to leverage social media as a component of brand image and recognition? · Where social networks fit in, their demographic aspects and which networks they are connecting on? · The different types and specializations of social media tools. · How the international angel plays a role? · What lies ahead for social networks?

Don't miss the chance to join us for a POWERFUL lunch hour!