| Starts: | Wednesday February 17, 2010 at 8:00am |
|---|---|
| Ends: | Thursday February 18, 2010 at 5:00pm |
| Event Type: | Training/Seminar |
| Region: | Greater Atlanta Area |
| Location: |
City Club of Buckhead Atlanta, GA US |
| Price: | |
| Website: | http://aboutfacecorp.com/ce_ces_aces.cfm |
| Industry: | market research |
| Keywords: | Strategy, Strategic Planning, Loyalty, Marketing, Market Research, Mystery Shopping, Training, Customer Experience, Customer Engagement |
| Intended For: | This seminar is designed for decision makers and executives across functional areas including: senior vice presidents, vice presidents, directors of operations, strategic planning professionals, directors of sales, marketing and customer service and all o |
| Organization: | AboutFace |
Join other CEOs, decision makers and leading executives to engage in 2 days of rigorous learning all about customer experience strategy. You'll explore:
RELEVANCE Current trends, Strategic choices, Competitive advantage
INSIGHT Unveil the mystique surrounding customer experience tools and analysis; Discover where you currently are on the customer experience journey; Develop a Strategic Customer Experience Plan
ADVANTAGE Calculate a financial snapshot of actual customer value; Capitalize on the values and drivers of today's customer; Allocate capabilities and resources toward creating loyalty
VOICE OF CUSTOMER (VOC) Select methods for listening to the VOC in a meaningful way; Determine types, frequency and measures of VOC customer feedback; Define most valuable target customer segments and categories
TOUCHPOINT ENGINEERING Identify and map current experiences at multi-channel touch points; Leverage social networking, Web 2.0 and full-loop feedback; Design differentiated and customer-centered interactions
By the end of the session, your team will leave with a customized roadmap to assess capabilities for: People - Leadership and change management Process - Touchpoint redesign and engineering Product - Experience-based value proposition Technology - Full-loop feedback capability and measurement tools.
Request an invitation to ACES today at http://aboutfacecorp.com/ce_ces_aces.cfm