| Starts: | Wednesday November 18, 2009 at 6:30pm |
|---|---|
| Ends: | Wednesday November 18, 2009 at 9:00pm |
| Event Type: | Networking/Meetup |
| Region: | Greater Atlanta Area |
| Location: |
GA Tech Global Learning Center 84 5th St Nw Atlanta, GA 30308 US |
| Price: | |
| Website: | http://www.atlantaima.org |
| Industry: | marketing and advertising |
| Keywords: | Marketing, Advertising, Mobile, Tweet, Interactive, Networking, Association, Executives, Technology, E Commerce, Media, Social Media, Ai Ma, Atlanta, Pr, E Business |
| Intended For: | marketing, advertising, executives, account managers, managers, technology, IT, PR, interactive, e-business, e-commerce, media planner, project planner, social media, director, president, vice president |
| Organization: | AiMA |
HOT! HOT! HOT! How mobile is more then texting, tweeting and talking.
Come and see what all of the buzz is about and how you can incorporate mobile into your marketing strategy for 2010 and beyond. Mobile internet usage has witnessed significant growth brought about by many different factors. The handsets as well as the consumer are quickly changing the landscape of mobile marketing. Learn how to take advantage of consumer usage and traffic from a marketing standpoint.
Mobile marketing is not just SMS anymore and encompasses everything from CRM, rich media executions, iPhone and applications, ecommerce, and much more. Companies are beginning to track advertising and branding metrics, app downloads, and pushing mobile banking. Join us for a lively discussion on these and additional topics with our experts in the industry. Be sure to bring you mobile device for an interactive experience.
Moderator:
Michael Becker, Executive Vice President of Business Development, iLoop Mobile Michael Becker, a leader in the mobile marketing industry, assumes the roles of entrepreneur, volunteer, author and academic.
Panelists:
Erin (Mack) McKelvey, Vice President, of Marketing, Millennial Media Mack McKelvey is the Vice President of Marketing for Millennial Media, the largest and fastest growing mobile advertising network in the U.S
Bryan Seti, Division Manager & National Marketing Manager, Yamaha WaterCraft Group Bryan Seti leads the overall strategy, development and execution of consumer and dealer marketing for the Yamaha WaterCraft Group, a division of Yamaha Motor Corp, USA.
Derek Van Nostran, Director, Consumar Marketing & Analytics, The Weather Channel Interactive As director of consumer marketing for The Weather Channel Interactive (TWCi), Derek Van Nostran has responsibility for the marketing of The Weather Channel Mobile products as well as weather.com and related content for desktop, subscription and broadband products.