Anatomy of a Marketing Plan: Cutting to the Core

Starts: Tuesday November 10, 2009 at 7:30am
Ends: Tuesday November 10, 2009 at 12:00pm
Event Type: Training/Seminar
Region: Greater Chicago Area
Location: Mid-America Club, 200 E. Randolph St, 80th Floor
Chicago, IL 60601 US
Price: AMA & CCTB Members: $100 (Walk-up Rate $110) / Non-Members: $140 (Walk-up Rate $150)
Website: http://www.chicagoama.org/anatomyofamarketingplan.php
Industry: marketing and advertising
Keywords: American Marketing Association, Marketing Experts, Marketing Strategy, Marketing Plan, Chicago, Strategic Marketing, Marketing Mix
Intended For: Vice President of Marketing, Marketing Director, Marketing Manager, Assistant Marketing Manager, Marketing Coordinator, Marketing Assistant
Organization: American Marketing Association, Chicago Chapter

Join the Chicago AMA for the 5th annual installment of the Anatomy series workshop as leading marketing experts from CDW, ConAgra Foods, DDB, DePaul University and Diners Club International share their insights and explore the essential components of a healthy marketing plan. You'll learn how to cut to the core of the planning process and identify those elements your plan cannot live without.

At this year's workshop, you'll learn to:

  • Build a laser focused marketing plan
  • Incorporate consumer insights into the foundation of a plan
  • Balance the marketing mix to align with strategic objectives
  • Secure internal buy-in for marketing plans

This popular series has sold out in past years. Don't miss your opportunity to check the vital signs of your marketing plan. Registered attendees will be entered in a drawing to win a Flip Mino Camcorder!

Twitter Hash Tag: #anatomy09 Facebook: http://tinyurl.com/yj9pq4s

For groups of 5 or more, call for discount pricing

Register Online or Call (312) 280-0449 today.

*Continental Breakfast will be provided

*Presentation will commence at 8:00 am