Association Expert Webinar Feat. Jeremy Epstein: Marketing Survival Strategies for the Attention Economy

Starts: Thursday November 19, 2009 at 1:00pm
Ends: Thursday November 19, 2009 at 2:00pm
Event Type: Other
Location: This is a virtual event.
Price: FREE
Website: http://www.protechassociates.com/Events/Pages/default.aspx
Industry: non-profit organization management
Keywords: Ams, Jeremy Epstein, Community Driven Marketing, Protech, Associations, Marketing, Communication, Branding, Members, Relationships, Social Media
Intended For: Business Decision Makers; Executive Directors; Marketing, Membership, Events Professionals
Organization: Protech Associates, Inc.

How do association marketers effectively cut through all the noise to establish authentic dialogue and relationships with members?

Join Jeremy Epstein - renowned "Marketing Navigator for the Attention Economy" - in a lively, interactive (and remarkable!) presentation that will help you understand the fundamental macro-societal shifts impacting marketers, provide guidelines for how to thrive as a marketer in the new environment, share the ground rules for the new marketing, educate you on the key concepts of using Social Media as a marketing channel, and offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy.