Association Expert Webinar Feat. Joe Rotella, SPHR: Social Media Marketing Strategies & Metrics

Starts: Wednesday December 02, 2009 at 1:00pm
Ends: Wednesday December 02, 2009 at 2:00pm
Event Type: Other
Location: This is a virtual event.
Price: FREE
Website: http://www.protechassociates.com/Events/Pages/default.aspx
Industry: non-profit organization management
Keywords: Social Media, Protech, Joe Rotella, Marketing, Communications, Networking, Associations, Web 2.0, Ams
Intended For: Business Decision Makers; Executive Directors; Marketing, Membership, and Events Professionals
Organization: Protech Associates, Inc.

Joe is “something of a one-man think tank, doing more innovative things with the internet than anyone I’ve met yet,” according to Bob Scott, Editor of Accounting Technology.

Joe will explore Web 2.0—a paradigm shift in how we use the internet—and its role in your marketing strategy. You’ll learn about metrics for measuring successful social networking campaigns and discover effective web governance guidelines for incorporating social media into overall marketing plans.