| Starts: | Thursday November 19, 2009 at 11:30am |
|---|---|
| Ends: | Thursday November 19, 2009 at 1:00pm |
| Event Type: | Networking/Meetup |
| Region: | Austin, Texas Area |
| Location: |
Cool River 4001 W Parmer Ln Austin, TX 78727 US |
| Price: | |
| Website: | http://www.austinama.org |
| Industry: | marketing and advertising |
| Keywords: | Marketing, Communications, Advertising, Public Relations, Austin, Ama, Pr, Usps, Direct Mail |
| Intended For: | Communications, marketing, advertising and public relations professionals |
| Organization: | Austin AMA |
Once upon a time, in a land of pamphlets and mail-order catalogs, direct mail dominated the promotional kingdom. But these days, there are a few new mediums in town—and making them play nice can be quite the dilemma for the modern advertiser.
Join us on November 19 as USPS Business Alliance Manager Mike Naples offers guidance from the Targeted, Tailored and Timely Innovations in Direct Mail program, including tips for integrating direct mail with newer media channels and refreshers on long-forgotten basic direct mail techniques.
Register now at http://cli.gs/AMA1119LI.
About Mike Naples:
Mike has 28 years of Postal Service experience, with the last 24 years in marketing or sales. He is currently the business alliance manager that manages business partner relationships in the Southwest area.
Previously, he was a direct marketing specialist for USPS Headquarters, a national instructor and served on special assignments helping to develop customer relationship management software. Over 14 years ago, the USPS recognized the need for product specific specialists to promote the continued growth of direct marketing. A team was created that could speak the language of marketing professionals, listen to their concerns and needs, and assist them in their understanding and use of direct mail.
As part of that team, Mike has worked with clients such as Procter & Gamble, Kimberly Clark, Dell Computers, AT&T Inc. and hundreds of others. The USPS patented a software program called Return on Marketing Dollars (ROM$) developed by Mike. It has been featured by the Postal Service at national trade shows including the DMA shows, COMDEX, CES, ANA Seminars, Mailcom, National Postal Forums, several regional Ad Clubs, as well as the International Conference for Entrepreneurial Development. For more information please contact Mike at mike.v.naples@usps.gov.