The event will examine in details the latest regional developments and changing trends in the automotive sectors and their inevitable impact on steel. Global steel markets are going through extra ordinary times and automotive companies are facing challenging sales enevironment. With automotive and heavy duty manufacturers all struggling to reduce costs, many have recently announced intentions to significantly increase their sourcing from Chinese and Indian suppliers. That is why it is more important than ever for innovative, high quality suppliers to learn how to defend the value of their and products and services and resist demands that they match prices being quoted by lower cost suppliers.