The globalization of business is a foregone conclusion. Everywhere is a part of everywhere. Yet 70 % of international business ventures fail. And as the nations move in next door, these challenges are facing even those business leaders who never jump on an international flight. But despite the increasing ease of doing business abroad, countless business leaders are still missing one critical component necessary for success in a global market: cultural intelligence (CQ).

Companies and leaders who are utilizing CQ are seeing a much higher degree of success in their ability to reach diverse markets at home and abroad. Hear some of the latest research findings and practical tools to not only survive but thrive in are increasingly globalized world. Livermore's presentation will include a brief introduction to the cultural intelligence model, discuss how foreign policy and U.S movies and TV shows influence the ways we market globally, and describe the return on investment for companies that use the cultural intelligence approach.

In LEADING WITH CULTURAL INTELLIGENCE: The New Secret to Success (AMACOM; hardcover; October 21, 2009), David Livermore cracks open the international experience and offers today’s global workforce a specific plan to become more adept at managing across cultures, whether managing at the local office or abroad.

There is no charge for this event but you must pre-register.