As marketing budgets tighten and accountability requirements grow, many senior marketers are looking to technology platforms for more efficiency and effectiveness. But few know what questions to ask and where or how to start. In this important webinar, featured guest Suresh Vittal of Forrester Research will provide an overview of the basic elements of enterprise marketing software. He will identify what each of the foundational technologies accomplish, why they matter, how to assess your needs and what questions to ask during vendor review and selection.

As a principal analyst with Forrester Research, Mr. Vittal is a respected expert on enterprise marketing platform technology. His research work focuses on the confluence of technology, data, and analytics and the impact on marketers.

At the conclusion of his presentation, Vittal will take live questions from participants.