| Starts: | Wednesday December 02, 2009 at 9:00am |
|---|---|
| Ends: | Wednesday December 02, 2009 at 5:45pm |
| Event Type: | Conference |
| Region: | London, United Kingdom |
| Location: |
CBI Centre Oxford Street London, GREATER LONDON GB |
| Price: | £250 + VAT (or less if you get early bird) |
| Website: | http://bit.ly/4l7rfK |
| Industry: | publishing |
| Keywords: | Digital Reader, Books, Drm, Publishing, Book Publishing, Digital Strategy, Mobile, Apps, Multimedia, E Book Format, Consumers, E Books |
| Intended For: | All publishing folk interested in changing digital landscape - MD, digital strategy, content manager, marketing manager, marketing director, editor, commercial, strategy, publishing, sales director, |
| Organization: | Nielsen Business Media |
E-Books: Adapting to the New Wild West
The Bookseller Digital Conference is an annual full day event brought to you by Bookseller Conferences and Events, which focuses this year on the emerging market for e-books, with a programme of content to inform and inspire publishers as they stake out their territory in this ever more challenging business landscape.
Hear the latest ideas from those at the heart of the emerging e-books market, and be inspired to adapt your business to tap new potential revenue streams.
Lessons from leaders in other media: Insights from the music industry, and speakers from other print media including newspapers and magazines talk about how to adapt traditional business models to monetise the online environment.
E-books on the move: Be inspired by innovative e-book content for mobile phones, and e-book apps for iPhones, plus examples from the UK and France on how to develop multimedia and internet-linked book projects for the mobile market.
DRM or not DRM?: Weigh up the anti-piracy benefits of DRM against consumers' desire for flexible content, and get a 360° perspective on new thinking about how to protect and exploit copyright through e-books.
Format wars: Unravel the pros and cons of different e-book formats, and consider what could be the next steps in the development of a standard format.
The market: Understand the consumer market for e-books as the Christmas and New Year sales season lifts off.
Innovation: Pick up insights, tips and tricks for publishing e-books at little or no cost.