WHAT IS THE CMO THOUGHT LEADERSHIP SUMMIT?

A two day event exclusively for CMOs from across the globe. Sessions are developed and delivered by CMOs, for CMOs. CMO speakers and attendees bring a diverse set of experiences and techniques to the summit; enabling an invaluable exchange of ideas. The format is not a presentation. It is a conversation. In these interesting times, we need each other now more than ever to stimulate new ideas, create breakthrough marketing and push our businesses forward. Come join the conversation and create the change!

Marketing Executives confirmed to attend and lead sessions: Porter Gale—Virgin America Kevin Joyce - Kodak Susan Lintonsmith—Red Robin Restaurants Guy Kawasaki Scott Lutz, SAP Many More CMO Lead Sessions and Case Studies

WHAT TO EXPECT

Actionable Ideas - Tools to Be a Better CMO - New and Provocative Insights Excellent Networking - Quality Professional Connections - Inspiration

EVENT DETAILS

                            Date:         November 12-13, 2009 

                            Location:    Downtown San Francisco


                            Cost:         Members $995
                                            Non-Members $1195

PROGRAM TRACKS

          CHIEF:             Leading high performance marketing teams 


          MARKETING:      Building expertise in performance marketing

                                 strategies tools and digital media



          OFFICER:          Leading organizational change and delivery as an officer
                                of your company 

CMO TOPICS/CASE STUDIES

Actionable Ideas for CMOs in a Down Economy Global Marketing Leadership What's Coming in Digital Marketing ROI/Metrics for CMOs Multicultural Customer Engagement New Approaches to Direct Marketing Leading your Brand Beyond Marketing How CMO's Add More Value to Sales New Approaches to Customer Loyalty Insights on New Digital Marketing Platforms Building Expertise in Finding, Engaging and Keeping Customers Leveraging Social Media for Revenue B2B Demand Generation Participation Marketing Research Results WHAT CMOs ARE SAYING ABOUT THE SUMMIT

"The CMO Club Thought Leadership Summit is a "must go" event for any CMO who wants the real perspective from fellow marketing practitioners. Content is authentic and with direct application, and the networking opportunites are superb!", Barry Herstein, Paypal

"I made 20 new friends and filled up 10 pages of notes from all the great advice given by other CMO's at the event. The format of content for conversation, not content for presentation was excellent.", Michael Ferrara, Coty

"The presentations given by peers provided real world solutions to issues that I face everday as a CMO. I thought the summit was very valuable and a great investment of my time.", Bethany Mayer, Bluecoat Systems

"The CMO club is an excellent forum for leading executives to gain insight from their peers about winning strategies that really work.", Ram Menon, Tibco

"The thing that sets the CMO Club Summit apart from other conferences is the collaborative nature of the event. Comparing notes and sometimes asking hard questions of other marketing executives is of enormous business and personal value. ", Greg Estes, Mozes

"Time is precious: The CMO Club Summit short-circuits what is normally a time-consuming process by delivering quality networking and content for maximum impact. This is the event to attend." Peter Bray, Trivantis Corporation

"The CMO Club Summit I attended had an electric atmosphere flowing with ideas and networking opportunities. You are guaranteed to leave with a notepad full of insights from expert CMOs in every stripe and color!" , Jen Sannings, Reward Points

For more details, visit: http://www.docstoc.com/docs/7118040/The-CMO-CLUB-Thought-Leadership-Summit-November-12-13-2009

Register Now at www.signmeup.com/65111 Event will be limited to first 100 CMOs.

To register for the cmo club and engage with over 800 other CMOs go to www.thecmoclub.com

Over 75 CMOs will bring a diverse set of experiences and techniques to the summit, enabling an invaluable exchange of ideas. We need each other now more than ever. Come join the conversation.

Register Now at www.signmeup.com/65111

CMOs will learn from “CMO Delivered” Case Studies and Roundtables including: • Leveraging Social Media in both B2C & B2B • B2B Demand Generation in Today’s World • New Approaches for Keeping Customers • How CMOs can Add More Value to Sales • Leading Global Marketing Teams • Earned Media vs. Traditional PR • Leading High Performing Marketing Teams • ROI, Metrics & Predictive Analytics • CMO Club research studies on “Digital Marketing” and “Leading Marketing in Today’s Environment”

Why Attend? The CMO Club ( www.thecmoclub.com ) We believe that CMOs are uniquely qualified to be the voice of the customer and define a vision for future organizational growth and vitality. CMOs blend the drive to be world class executives with a passion for creativity and relationships. Somehow they must excel at managing global marketing operations and answer the constant drumbeat for marketing ROI. This unique blend of challenge sets the CMO apart from the rest of the executive team. The CMO Club’s mission is to provide an environment of openness and contribution for CMOs that enables its members to help each other become better at what they do.

The Summit will be divided into three sessions for Thought Leadership for CMOs: (1) Chief—Leading high performance marketing teams, (2) Marketing—Building expertise in performance based marketing strategies, tools and digital media (3) Officer—Leading Organizational change and delivery as an officer of your company