Canadian government will organize its annual Canada Business Day on November 12th 2009 in Rotterdam. Theme: food (health) ingredients. The aim of the event is to give Dutch participants a view of the Canadian food ingredients sector and to encourage Dutch companies to consider the North American market for trade, investment and R&D partnerships. Canada is a world's leading exporter of pulses and ranks as second or third supplier of several other crops such as grains, flax, oil seeds and soybeans. Canada is developing a true crop processing industry and is seeking foreign investment and is eager to collaborate on research. The Netherlands is strong in food ingredients.

We are organizing a multi-country event for 15 Canadian speakers and will arrange outcalls in the Benelux for most speakers.

This is the fifth year for a Canadian business promotion in the Netherlands. Results of past events are significant, attracted a large Dutch business / research audience, and each year, uncovered a considerable number of trade, investment and research partnering opportunities. Given significant Dutch interest in the agrifood industry, we expect the same this year.

The event will consist of keynote speaker Gert Meijer of Unilever and fifteen additional Canadian speakers followed by a testimonial by a Dutch company which has successfully established a subsidiary in Canada.