Collaborative Insight and Innovation Programme launch

Starts: Tuesday November 17, 2009 at 9:30am
Ends: Tuesday November 17, 2009 at 11:00am
Event Type: Other
Location: Sense Loft
Canada Square
London, GREATER LONDON W1 GB
Price:
Website: http://www.senseworldwide.com/ckpp
Industry: marketing and advertising
Keywords: Innovation Co Creation Cocreation Insight Collaboration Market Research Insight
Intended For: Research Director Insight director Innovation director Marketing director Strategy director Research manager Insight manager Innovation manager Marketing manager Strategy manager
Organization: Sense Worldwide, NESTA and Discovery

INVITATION TO JOIN OTHER PROGRESSIVE BRANDS ON VISIONARY PILOT PROJECT TO DEVELOP JOINT VENTURES AND PRODUCT IDEAS TOGETHER.

<< Unique opportunity to collaborate

We’re looking for a number of progressive brands and organisations to join a funded project to work together to develop joint initiatives and collaborative product ideas.

<< Exclusive access to foundational insight

To focus thinking around consumer insight and provide a focal point for ideation, Discovery Channel are providing exclusive access to ‘Species’, their award winning piece of research into the changing lifestyles of young European men, via an online insight platform.

<< Innovation workshops to develop ideas

Leading innovation consultancy Sense Worldwide will be running a series of co-creation workshops with the project partners as well as consumers and experts to identify and develop joint initiatives and collaborative product ideas.

<< Minimal commitment – no cost

Successful partners will need to attend two workshops and contribute to the consumer insight platform in between.

There will be no cost to participate in the pilot as it is being backed by NESTA, the UK’s innovation body.

<< Find out more

Attend the launch event in Central London on the morning of 17th November where NESTA will share findings from other corporate collaboration projects, Discovery Channel will present the Species research and Sense Worldwide will outline the approach and objectives for this project.

From there a number of partners will be selected to join a 3 month pilot phase.

For more information see http://www.senseworldwide.com/ckpp/ or to register for the launch event, contact Nick Corston at Sense Worldwide on nick@senseworldwide.com