| Starts: | Tuesday November 10, 2009 at 8:30am |
|---|---|
| Ends: | Wednesday November 11, 2009 at 1:00pm |
| Event Type: | Conference |
| Region: | Greater New York City Area |
| Location: |
Ritz-Carlton Battery Park Two West Street New York, NY 10004 US |
| Price: | $2,195 for Associate; $2,495 for Non-Associate ($500 discount if you register by 9/14) |
| Website: | http://www.conference-board.org/marketing |
| Industry: | marketing and advertising |
| Keywords: | Marketing, Cmo, Brand, Social Media, Marketing Mix, Media, Branding, New Media, Partnership Marketing, Marketing Leadership, Ceo |
| Intended For: | Senior Marketing Executives, Chief Marketing Officers (CMOs), CEOs, Vice Presidents of Marketing, Vice Presidents of Branding, Directors of Marketing, Directors of Branding |
| Organization: |
Growth Through Value Creation: A Roadmap for CMOs & CEOs to Innovate and Lead in this Economy
This conference is aimed to be the seminal event in America for senior marketing executives in 2009. In this challenging economic environment, marketers are central to the survival of their enterprises. America’s top executives and thought leaders will build a roadmap, blending high–level economic, governmental and executive perspective with practical insights and case studies. This conference, aimed towards CMOs, CEOs and their teams, will supply premier content and significant senior networking opportunities.
Speakers/Panelists include: Bart van Ark (Chief Economist, The Conference Board), Steve Forbes (Chairman and CEO, Forbes, and Editor in Chief, Forbes Magazine), Larry Ackerman (Founder and President, The Identity Circle), Mary Garrett (VP Marketing and Communications, IBM), Tim and Nina Zagat (Co-Founders, Co-Chairs, Zagat Survey), Stephen C. Jones (CEO, Jones Soda, Former CMO, The Coca-Cola Company), Richard S. Braddock (CEO, FreshDirect, Former CEO, Priceline.com), Michael Critelli (Recently Retired Chairman and CEO, Pitney Bowes), Bruce Himelstein (Senior VP, Sales & Marketing, The Ritz-Carlton Hotel Co.), Richard Owen (CEO, Satmetrix), David Griffith (Managing Director, teamDigital), Tom Borland (Director of Interactive Marketing, World Wrestling Entertainment, Inc.), Barry Herstein (CMO, PayPal), Meredith Stark (Executive Producer, CNBC.com), Sarah Baehr (National Media Discipline Leader, Razorfish), Frances Allen (Brand Marketing Officer, Dunkin' Donuts), Hugh Gouldthorpe, Jr. (Senior VP, Communication and Quality, Owens & Minor), Robert Reiss (Host, The CEO Show), David A. Williams (CEO, Make-A-Wish Foundation), Emilie M. Antonetti (Managing Director, Brooks Brothers), Penny Price (VP of Advertising and Sales, Google), Ellen Looyen (President, Ellen Looyen Communications), Paul Ferraiolo (President, Rolls-Royce Motor Cars N.A.), Jack Leslie (Chairman, Weber Shandwick), Cathie Black (President, Hearst Magazines)