| Starts: | Tuesday March 31, 2009 at 8:00am |
|---|---|
| Ends: | Tuesday March 31, 2009 at 5:00pm |
| Event Type: | Training/Seminar |
| Location: |
Hotel Crowne Plaza Str. Poligrafiei nr. 1, Sector 1 Bucuresti, ROMANIA 013704 RO |
| Price: | |
| Website: | http://www.sas.com/reg/offer/sas/crm_roadshow |
| Industry: | |
| Keywords: | Customer Intelligence, Actionable Intelligence, Customer Value, Analytics, Marketing, Internet Marketing, Marketing Optimization, Customer Insight |
| Intended For: | Chief Marketing Officers, Marketing Directors and Marketing Managers. |
| Organization: | SAS Institute GmbH Representative Office Romania |
This seminar will help you to understand how to get the best out of Customer Intelligence in a downturned economy. Topics covered include:
• How analytics can help you gain substantial commercial advantage in terms of the accuracy, timeliness and the cost of your DM activities. • The use of optimisation to ensure relevance is tied to return on marketing investment. • Exploiting information from the growing customer “on-line” environment and how real-time decision management can improve your customer’s experience. • Review the findings of research conducted by SAS, Peppers & Rogers Group and Jubelirer Research that studied the current state of multi-channel customer experience management