Ask any email marketer what is the biggest key to success and they will undoubtedly say “relevance.” But in an era of rapid consumer adoption of social media and tightened marketing budgets, what can email marketers do to increase relevance and ROI? This session will outline several steps marketers can take to drive increased engagement, stand out in the inbox, and build their lists, including: using share‒to‒social links, incorporating welcome email programs, trigger‒based emails, preference centers, personality and more into your emails.