Friday, November 6th, 2009 2PM - 4PM Followed by Fridays at Four Networking Event 4PM to 6.30PM Wyndham Garden Hotel 805 Russell Ave Gaithersburg, MD

Using Data To Survive and Thrive in Today's Tough Business Environment

The Data Day: A Free Half Day Conference When: November 6th, 2009.

11 AM to Noon: Lunch & Registration Noon to 4PM: Conference Sessions 4PM to 6PM: Fridays @ Four Networking Event Where: Wyndham Garden Hotel, 805 Russell Ave, Gaithersburg

Elaunchers.Com is hosting The Data Day conferencein partnership with NABOE (National Association of Business Owners and Entrepreneurs), Microsoft and other sponsors.

Test Drive Microsoft BPOS and enter a chance to win a Microsoft XBox. 'Life is Play When Microsoft is Hosting Your e-Business'.

Who is invited: Top Executives (CEOs, Owners, Partners) Sales Executives (VPs, Directors, Managers) Marketing Executives (VPs, Directors, Managers) What You Will Get By Attending: Insider's tips and shortcuts. An ability to meet and share ideas with fellow marketers. Take home materials, checklists, templates and how-to guides. Bonus Gift for attendees from Elaunchers.Com: The Most Incredible FREE Gift ever from Glazer Kennedy Insiders Circle, a $613.97 value.

Marketing Automation for Small Businesses Powered by Microsoft Hosted Applications Marketing for small business (Parthiv Shah)

Need to share data with the team before and after a campaign Need to collaborate with insiders and outsiders in a virtual environment. Data Cleansing & Data Cloning Data and related compliance issues: CAN SPAM, Do Not Call, Privacy Regulations and Postal Regulations Use of Microsoft Hosted Exchange, Microsoft Hosted SharePoint and Microsoft Hosted CRM as an end to end marketing automation application. Case studies: I will look at some success stories on how integrated multi channel marketing was implemented at 3-4 campaigns. Direct Marketed Measured and Managed by Data (Lee Keshishian and Altaf Shaikh )

Data Centric E Mail Marketing Data Centric Direct Mail Marketing Drip e-mail and automated response management Response Management and e-Mail Automation (Isaac Ferreira)

Landing Pages and Micro Sites E Mail Surveys and Mini Web Polls Personalized URLs and Response Management Integrating response management vehicles in your web site Driving Traffic to your web site Converting web traffic in to web leads Speakers