Everywhere you look, companies are “going green”. But what does sustainability really mean? Where do design and sustainability intersect? And how can you tell the difference between blatant greenwashing and real innovation that inspires meaningful change?

Join us as we explore the challenge of sustainable design with leaders in social entrepreneurship, product design, and interaction design. These leaders will share their stories and their successes, and discuss how they have overcome obstacles to creating provocative and engaging new products. Connect and interact with like-minded colleagues over light refreshments.

Slated to appear:

Peter Mullan, Director of Planning, Friends of the Highline Debera Johnson, Director of Pratt’s Design Incubator for Sustainable/Social Enterprise Tammy Sachs, CEO of Sachs Insights – The Art of Research Marty Odlin, Co-Founder, The Bamboo Bike Project Michael Dwork, CEO, VerTerra Paul Mankiewicz, The Gaia Institute Todd Toler, Director of User Experience, John Wiley & Sons Ted Booth, Director of Interaction Design, Smart Design Wendy Brawer, Founder, Green Map System J F Grossen, Creative Director, Frog Design Beto Lopez, Senior Designer, IDEO

Learn more at http://www.nycupa.org/WorldUsabilityDay