77Agency and Buongiorno Marketing Services are joining forces to present a social media event for marketing professionals.

We will look at how to develop a social media strategy for brands, making use of the viral effect of Facebook to drive brand awareness, sales and build a brand community. We have a guest speaker from Saxo Bank to present a case study about the use of social media in the finance sector. To finish we will look at the opportunities presented by mobile marketing, particularly the benefits of couponing, as ever increasing numbers of consumers use their mobile to access social networks.

Topics • Why Facebook : facts & figures for brands • Facebook as the driver of brand awareness, sales and communication • Social media in the finance sector: Saxo Bank case study • Social media marketing & the use of couponing via mobile

Agenda 4 – 4.30pm: Arrival and registration of delegates

4.30 – 5pm: Developing an Effective Facebook Strategy, Marco Corsaro, Managing Director, 77Agency

5 – 5.15pm: Social Media in the Finance Sector, Case Study - Saxo Bank, Stuart Rice, Head of Marketing, Saxo Bank

5.15 – 5.45pm: Mobile & Couponing in the Social Media Scene, Adhish Kulkarni, Managing Director, Buongiorno Marketing Services UK

5.45 – 6.00pm: Q & A’s

Drinks and light refreshments will be served following the event.

How to book:

Please email your name, company name, email and telephone number to: seminarslondon@77agency.com

If you have further questions, please feel free to contact us on tel: +44 (0) 207 831 5392 or at seminarslondon@77agency.com.