There is a widespread sense that we have talked for 20 years about Asia as representing the future. Now the global economy has positioned Asia as a driving force of the world economic recovery. Asia is no longer the next thing but the thing.

In this context, business must find the way to invest in innovation and capabilities. How can market research help business exploit the opportunities that the economic situation is bringing to the region? How can local Asian market research companies leverage global opportunities to expand and grow their business? And what are clients looking for? How can local and international companies best utilise existing skills and maximize resources?

The answers to these critical questions will be the engine that drives the Asian research industry to react and adapt quickly to the new context.