| Starts: | Wednesday November 18, 2009 at 8:45am |
|---|---|
| Ends: | Wednesday November 18, 2009 at 7:00pm |
| Event Type: | Conference |
| Region: | London, United Kingdom |
| Location: |
Congress Centre Wellington St London, GREATER LONDON WC1B 3LS GB |
| Price: | £440 + VAT (Econsultancy members are eligible for discounts) |
| Website: | http://econsultancy.com/events/masterclasses |
| Industry: | marketing and advertising |
| Keywords: | Digital Marketing, Online Marketing, Best Practice, Internet Marketing, Econsultancy Event, Retain Customers, Acquire Customers, Convert Customers, Marketing Optimisation, Online Marketing Masterclasses, Ashley Friedlein, London Conference |
| Intended For: | A degree of knowledge and expertise is assumed so this is not for beginners but intermediate – advanced practitioners of digital marketing. Typical attendees are: * Director or Head of E-commerce / Digital / Marketing * Marketing / E-commerce / New Media |
| Organization: | Econsultancy.com |
In just one day, learn about best practice online marketing across the customer acquisition, conversion and retention cycle. Hear from expert practitioners about what's available as part of your online marketing toolbox, what works best, and how to measure and optimise performance.
We will be answering the following fundamental questions:
- How do you use online marketing approaches to get the right potential customers to your site?
- Once there, how do you get them to do what you want them to?
- And once they're customers how do you retain them and grow their value to you?
- How do you measure and optimise the success of your online marketing activities?
Speakers include:
- Founder and CEO, Green Thing
- Head of Audience Development, Telegraph Media Group
- Head of Online Channel Insight, O2 (Telefonica)
- Vice President - Global & Digital Marketing, EMI Music
- Group eBusiness Customer Experience Manager, Belron International (Autoglass etc.)
- Head of E-business, Neckermann.de
- Head of Online Sales and Marketing, BSkyB / Sky.com
- Director of E-marketing, Trader Media Group (Autotrader etc.)
- Head of Digital Media, Macmillan Cancer Support
- Online Help Manager, Carphone Warehouse
- Digital Media Communications Lead, Dell EMEA
- Commercial Director, Photobox
For further information and to book go to http://econsultancy.com/events/masterclasses.
Would you be doing something like this online in the future?
Sounds interesting, though wonder if there's a specific agenda available - with practical points that will be covered - so as to really identify this as a 'masterclass'?
You can see the agenda online at http://econsultancy.com/masterclass. It's a 'masterclass' because it's not really for beginners. We take the best speakers from the digital marketing industry who've got proven results that they're willing to share with an audience in a way that attendees can learn from. The agenda also includes Q&As so you can quiz the speakers on any points you'd like to clarify or investigate further. As for online events, no plans at present! This event is about best practice digital marketing really - and we do provide resources online (blog, best practice reports etc). However, I think it's important to get people together sometimes - there's a networking reception after the conference.
Will there be a webcast of the Masterclass available afterwards? Or will papers be made available? Thanks