"Email Marketing 360" is a 2-webinar series that will show you that email is far from dead - even for communications targeted to younger audiences - when done right. You will learn why and how to set up an email marketing strategy for your office, department or institution. You will also find out how to make sure you measure the ROI of your campaigns.

December 2, 2008 1PM-2PM ET – Rain date: December 9, 2008 1PM-2PM ET Marketing to Inboxes: 5-Step Plan to Effective Email Campaigns Karlyn Morissette, Web Producer at Dartmouth, will guide you on the road to successful email marketing campaigns. She will explain why and how email can help you get your message across, recruit more students or generate more gifts by following her 5-step plan.

December 3, 2008 1PM-2PM ET – Rain date: December 10, 2008 1PM-2PM ET Analyze this! How to inform your email marketing strategy with the right analytics Carmella Manges, Director of E-Marketing at St. Edward's University, will explain how the right approach with analytics can help you show the ROI of your campaigns and fine tune your email marketing strategy. She will share best practices and lessons learned in implementing a complete email analytics program for her institution.