Overview: To address the challenges of the new economic environment, you need both your top talent and employees throughout the organisation fully engaged and motivated by the company they work for. What makes you special? Why should people believe that you’re the best possible organisation for them to work for?... and put in the kind of effort and dedication required for the company to prosper in an increasingly competitive marketplace? This workshop, delivered by one of the global leaders in the field of employer brand management, will help you to apply the latest thinking and practice in addressing these critical issues.

About Richard Mosley- Richard is a recognised global expert in employer brand management. In 2005 he co-wrote the first published book on the subject: ‘the Employer Brand, Bringing the best of brand management to people at work’, and the sequel to this book ‘Employer Brand Management – the next frontier’ is dues to be published early next year. As Managing Director of the employer brand consultancy, People in Business, Richard can draw on a wide range of up-to-the minute examples from his consulting work and research across Asia, Europe and North America. His recent clients include: HSBC, Nokia-Siemens, PepsiCo and Unilever.

Workshop Outline:

Why leading companies are continuing to invest in their employer brand despite the downturn? • The brand challenges and opportunities presented by today’s highly challenging economic environment • The business case for strengthening your employer brand Creating a platform for lasting success • The six key success criteria for developing a winning employer brand proposition • How HR can strengthen the customer brand Building your external reputation • How to stand out in the increasingly crowded marketplace for talent • The Do’s and Don’ts of attracting Gen Y talent Building your employer brand from the inside out • How HR, marketing and line management need to work together to shape the employer brand experience and drive employee engagement • Underpinning your employer brand and creating positive word of mouth with ‘signature’ experiences • Building a sequential internal communications plan to maintain forward momentum and brand vitality.