Overview:

According to many analysts telepresence is the wave of the future. Yet, many people haven’t heard of telepresence and many business travelers aren’t yet buying into it. So, what’s going on here? What are U.S. business travelers really thinking?

For the past year, Haddock Research & Branding has been engaged in a comprehensive study of flying and telepresence. The goal is to understand travelers’ attitudes toward telepresence, product and brand awareness, their interest in switching from flying to telepresence, and barriers to adoption. To-date, quantitative data has been collected from nationally representative samples of over 1,000 people per country in the U.S., Canada, and the United Kingdom.

In this web conference, Peter Winters, President of Haddock Research & Branding, presents research results and detailed analysis from the study. The focus of the web conference is U.S. business travelers. The presentation is designed for companies interested in implementing or expanding their use of telepresence, and for vendors interested in increasing their understanding of the market and opportunities for growth.

Data and analysis from Haddock Research & Branding confirm a vast opportunity for telepresence. During this web conference, we’ll look at results for the percentage of business flights that people feel could be replaced by telepresence, and the potential for reducing business travel costs and saving employee time. We’ll also delve deeper into the apparent lack of knowledge about telepresence technology and options. We’ll consider marketing messages, especially the effectiveness of ‘green’ marketing messages and how people respond to such messages. And, we’ll examine the demographic breakdown of likely telepresence users.

Informed by comprehensive, quantitative data and analysis, we will answer key questions, including: -What is telepresence? What is the opportunity? -What is the flight reduction potential? Cost savings potential? -Who are the perceived leaders in providing telepresence? -How does the ‘low carbon economy’ help sell telepresence? -Should telepresence be marketed as a ‘green’ product? -What is the level of interest, awareness, and usage among individual consumers? -For potential buyers, are your employees aware of, interested in, currently using telepresence? --How might you leverage employee interest and experience to implement telepresence company-wide? -What type of people are most likely to use telepresence? Least likely?

Reference Materials

After the presentation, you will receive a full copy of the presented slides and data in PDF format.

For most web conferences, where recording is of sufficient quality, AltaTerra is also able to provide access to an archived recording.

Agenda

About Telepresence Research Overview What U.S. Business Travelers are Really Thinking Considerations for Adopting a Telepresence System for Your Business