| Starts: | Tuesday November 10, 2009 at 1:00pm |
|---|---|
| Ends: | Tuesday November 10, 2009 at 2:00pm |
| Event Type: | Training/Seminar |
| Location: | This is a virtual event. |
| Price: | |
| Website: | http://www.hitwise.com/au/webinar-registration/the-rise-and-rise-of-the-social-networks |
| Industry: | marketing and advertising |
| Keywords: | Hitwise, Experian, Marketers, Social Network, Marketing, Online, Consumer Behaviour, Webinar, Social Media, Facebook, Twitter, Linkedin, Myspace |
| Intended For: | Marketing Managers, Marketing Coordinators, Analysts, Search Marketing, Online Marketers, Brand Managers,Online Enthusiasts,Retailers, |
| Organization: | Experian Hitwise |
Social Networks provide marketers with the opportunity to engage consumers and harness the power of ‘word of mouth’ through open and authentic conversations around their brand. Marketers have been taken into unchartered waters where they do not control the communications, the tone or the content of the discussion on Social Networks. The accelerated growth of the Social Networks over the past 12 months make it imperative to understand different nuances of consumer behaviour, and the new marketing etiquette required to respond to these changes.
To help marketers understand this changing and challenging landscape, this webinar will cover: -Social Network trends in Australia compared to international markets. -Which players are driving the growth of Social Networks. -The influence of Social Networks on traffic to key industries. -Consumer search behaviour within the major Social Networks.