Session 3 Intermediaries: Search, Meta-search and Destination Marketing - which one works best for your company?

* Some hotel chains have now reached direct sales of 80%+. How much further can this go and what does this mean for intermediaries?
* Social media as a distribution channel - how big can it get? How intermediaries benefit from this?
* What technologies are essential for travel intermediaries to attract and integrate supplier inventory?
* Search engine optimmization - the pros and cons and how would Pay Per Click and Click Per click work better.
* Meta-Search - is changing with the use of social media channels, find out from the experts where will all lead to.
* Search and Destination Marketing: How do you market your destination using search technology - how will your message go through the right channels and make your company sale more.
* Improving conversion rates - How user friendly is your website? How do you convert looker into bookers?
* The cost of distribution through intermediaries, unworkable commission structures and improved technology have led to a continuous rise in direct-to-consumer sales by travel suppliers. Is your strategy robust enough to survive future market changes? How will you adapt to the new changes?
* Destnation as brands. How to sell Algarve again, and how did Barcelona is still leading the way after the Olimpic games branding of the best destination. - How do you ensure a consistent message across all your marketing channels?

* Javier González-Soria y Moreno de la Santa, Travel, Industry Leader ES, PT, AD, Google
* Chris Loughlin, Managing Director, Travelzoo (Europe) Ltd
* Beatrice Tarka, CEO, Mobissimo (tbc)
* Roald Schoenmakers, Director General, Traffic4u España (panellist)