| Starts: | Thursday November 26, 2009 at 8:30am |
|---|---|
| Ends: | Thursday November 26, 2009 at 10:15pm |
| Event Type: | Training/Seminar |
| Region: | London, United Kingdom |
| Location: |
BSG House 226-236 City Road London, GREATER LONDON EC1V 2TT GB |
| Price: | £99 + VAT |
| Website: | http://econsultancy.com/events/five-steps-to-better-paid-search-marketing-ppc |
| Industry: | marketing and advertising |
| Keywords: | Ppc, Paid Search Marketing, Key Words, Paid Search Strategy, Bid Management, Google |
| Intended For: | |
| Organization: | Econsultancy |
The Econsultancy Search Marketing Buyers Guide 2008 stated two overwhelming statistics:
- The value of UK paid search spending in 2008 was £2.42 billion, up 23% from the previous year
- Search advertising accounted for 58% of UK online ad spending in 2007
And there’s good reason for these statistics. As PPC is still one of the most cost effective and trackable sales channels, PPC continues to grow and dominate online spending when it comes to real ROI.
With ROI being the main focus it is easy for accounts to tick over and be safe. But, are your campaigns driving the maximum volume available? This session will make sure you have pushed every aspect of your account, ticked all the boxes needed in order to push performance and get the most from your budget.
The smallest improvement can make all the difference to your bottom line.
It will focus on maximising the five main elements of a PPC campaign:
KPI’s/Objectives
What do you really want to achieve and is it feasible?
Keywords & account structure
Long tail, Brand, ad groups, have you got it right?
Creative ad writing
Is your message better than the rest?
Site landing pages and SEO integration
What happens when they get to your site? Designing for conversion.
Tracking & technology
Data blindness? Are you analysing the right stats?
You will learn how to dissect and tweak the best out of each area in order to improve overall performance from the ground up, along with advanced techniques to improve conversion and how and when to utilise the new areas of technology available.