| Starts: | Friday December 11, 2009 at 9:00am |
|---|---|
| Ends: | Friday December 11, 2009 at 5:00pm |
| Event Type: | Conference |
| Region: | London, United Kingdom |
| Location: |
Rutherford Conference Centre 76 Portland Place London, GREATER LONDON W1B 5 GB |
| Price: | £295.00 |
| Website: | http://www.futuretvads.com |
| Industry: | broadcast media |
| Keywords: | Interactive Tv, Interactive Television, Broadcast, Social Tv, Interactive Advertising, Tv, Television, Iptv, Advertising, Brands, Media Agencies, Technology Providers, Middleware, Set Top Box |
| Intended For: | Pay-TV Operator, Network Operator/Owner, Media Agencies/Media Buying Agencies, Brand Marketing/Managers/Directors/Heads of Department, Advertising Technology Vendor/Systems Integrator, Content Owners/Channel Owners/Studios, Advertising or Broadcast Indust |
| Organization: |
The Future TV Advertising conference will bring together broadcast and advertising to analyse and debate the evolution of TV advertising.
Television is inexorably losing ground to online that is gradually offering greater accountability. The conference will address how the advertising community can work with broadcast so that this threat, embodied by new technologies and user behaviour, becomes an opportunity.
The event will provide a great opportunity to hear and network with key stakeholders in TV advertising: Brands, Media Holding Companies, leading European Cable, Satellite, IPTV Pay-TV providers and Content Owners.
Show Highlights Include:
* One day conference bringing together the Advertising and Broadcast industry to debate how to evolve TV advertising
* Learn from case studies and early adopters how addressable advertising is luring back advertisers
* Hear how brands and leading media agencies want to evolve TV advertising
* Listen to how platform operators and technology providers are building future-proof advertising platforms
* Find out how all parties can co-operate to ensure TV remains the most powerful, visual and emotional advertising medium
* Benefit from our pre-show online meeting planner
* Network in our combined exhibition and catering area
* Evening networking reception