"Green Marketing In The B2B Environment: Does It Really Matter?" SoCal BMA Event • Wine Tasting • Keynote • Private Tour

Starts: Wednesday November 18, 2009 at 4:00pm
Ends: Wednesday November 18, 2009 at 7:30pm
Event Type: Training/Seminar
Region: Greater Los Angeles Area
Location: The Frontier Project
10435 Ashford
Rancho Cucamonga, CA 91730 US
Price: $15-50
Website: http://www.SoCalBMA.org/Programs
Industry: marketing and advertising
Keywords: Branding, Networking, Meeting, Events, B2b, Social Media, Online Marketing, Business To Business, Business To Business, Green Marketing, Lunch Learn, Mark, Public Relation, B2 B Marketing, B To B, Cmo, Vp Marketing, Marketing Executives, Marketing Managers
Intended For: Chief Marketing Officers, vp marketing, marketing executives, marketing managers, marketing communicators, marketing consultants.
Organization: Business Marketing Association, Southern California Chapter (SoCal BMA)
  • How did Porsche make solar sexy?
  • Can the most famous burger place in America truly go green?
  • How green is your company's image? Your clients'?
  • Is it all just a PR thing or does it really matter to your b-to-b marketing efforts?

Keynote: Glenna Wiseman, VP-Marketing, The HelioGroup

On November 18, join us in the spectacular glass-walled Gallery at The Frontier Project. This brand new, all-green USGBC LEED rated structure, grounds and interior are the perfect backdrop for Glenna Wiseman's captivating presentation highlighting three innovative b2b and b2c green marketing projects: HelioGroup's internal marketing division; Porsche Logistics; and the oldest remaining Bob’s Big Boy in America.

• 4pm Wednesday, Nov 18 • Keynote • Wine Tasting & hors D'oeuvres • Private Tour of The Frontier Project • IE-Rancho Cucamonga • $15-$50

http://www.SoCalBMA.org/Programs