| Starts: | Thursday January 14, 2010 at 9:00am |
|---|---|
| Ends: | Thursday January 14, 2010 at 4:00pm |
| Event Type: | Training/Seminar |
| Location: | This is a virtual event. |
| Price: | $245 |
| Website: | http://www.sustainablelifemedia.com/events/online/sbinfocus/credibility |
| Industry: | marketing and advertising |
| Keywords: | Green Marketing, Marketing, Packaging, Communications, Labeling, Certification, Sustainability, Green Business, Environment, Legislation, Carbon, Retail, Strategy, Transparency, Consumer, Trust, Market, Research, Ftc, Product |
| Intended For: | product manager, chief marketing officer, brand analyst, management consultant, communications manager, brand manager, category manager, buyer, procurement manager, marketing consultant, product developer |
| Organization: | Sustainable Life Media |
At “SB In Focus: Building Credibility, Avoiding Greenwash”, get current on the latest consumer expectations and legislative action surrounding the environmental and social impact of your company's products and activities. Then, learn more about the unfolding landscape of eco-labels, certifications and other strategies leaders are using to avoid accusations of green washing and build credibility.
Participants in this jam-packed, full-day, online event will save money and greenhouse gas emissions, while learning:
- Current FTC green washing legislation and claims activity
- Today’s major Regulatory/NGO/Activist ‘hit list’, including the Carbon Disclosure project
- 7 (no 8!) deadly sins, and how companies are avoiding them.
- Trends and developments in 3rd party verification and standard setting
- Pluses and minuses of transparency in ingredient statements
- Guidelines for selecting an eco-label or 3rd party certification -- Lessons learned from the "Greening of Clean"
- Alternatives to eco-labels & certifications such as rating systems, etc.
- A market by market survey of the most respected certifications & labels
- Retail industry initiatives and impact on the future of product labeling and disclosure
- Telling your story via your package
- Game changing initiatives that will change the consumer communications landscape in the future, including Wal-Mart’s Sustainability Consortium initiative, GoodGuide.com and more.
Program Format: Full day of plenary presentations with Q&A, online table topic discussions, certification & labeler display space, followed by optional sponsored webinars presenting benefits of various eco-labeling and certifications options.
To learn more and register, please visit: http://www.sustainablelifemedia.com/events/online/sbinfocus/credibility