Want to know how EBS Building Society got a huge increase on their response rates? Then join us on 18th November and get the scoop on their segmentation strategy, insight-driven databases and customer contact strategy that helped raise response rates.

But the building society’s customers weren’t the only ones persuaded by this approach...

And sold it into senior management

Persuading the senior management to invest in new ideas is challenging. So how did the EBS team do it? Simple. They proved its potential with a pilot programme. And you’ll find the insights on lifting response rates offered by Bernadette Hurley and Tara Grehan of EBS equally compelling...

Bernadette Hurley Bernadette is Head of the Member Experience team in EBS focusing on improving the experience of their members through better processes and service, excellent complaint handling, and greater understanding of their needs by deriving deeper data insights and by sophisticated segmentation of their member base. Her Segmentation team then feeds these insights into the EBS member contact /DM strategy and execution.

Tara Grehan With a background in Market Research and Customer Insights, Tara has worked in Financial Services for over 7 years. Tara specialises in delivering Change Management programmes, integrating market research and database findings to deliver stronger strategic planning.

Hungry to hear more? Then book your place today! Tuck into a continental breakfast, and all the insights, then get back to your desk by 9.30am. Our last event was completely booked out, so we recommend you get moving!

RSVP: Emer McDonnell 01 705 7494 mail.media@anpost.ie www.anpost.ie/mailmedia by Monday 16th November