| Starts: | Wednesday November 25, 2009 at 6:00pm |
|---|---|
| Ends: | Wednesday November 25, 2009 at 8:00pm |
| Event Type: | Training/Seminar |
| Region: | Vancouver, Canada Area |
| Location: |
Vancouver Public Library W Georgia St Vancouver, BC V6E 3n3 CA |
| Price: | $35 - students $40 - early bird IIMA members $50 early bird non IIMA members |
| Website: | http://www.iimaonline.org |
| Industry: | internet |
| Keywords: | Game Design. Internet Marketing Customer Engagement Social Media Digital Interaction |
| Intended For: | For digital marketers looking to enhance engagement with their audience. |
| Organization: | International Internet Marketing Association |
How to apply the well-proven principles of game design to make your business (marketing program, application) more engaging, and to produce concrete measurable business value.
What you'll learn Are you rewarding, or punishing your customers for engaging with you? In this talk, you will learn:
How play is essential to how we learn, socialize, compete, consume
Examples of where game design principles have been applied successfully in business applications
The underlying human instincts that makes play engaging, and how to trigger them
Practical techniques you can use to get results right away
With Michael Fergusson, CEO of Ayogo Games Inc and Selma Zafar of Openroad Communications.
About Michael Fergusson:
Since the early nineties, he founded several technology and internet companies. The most recent was Enfolding Systems Corp., which was founded to develop a unique (and now patent-pending) web-based collaboration technology. ESC was acquired by Blast Radius in 2002. In 2004, he helped Blast Radius acquire the XMetaL business....
About Selma Zafar
Selma Zafar has over 10 years experience in designing innovative and usable software and hardware. She ensures that the needs of the end-user remains at the heart of the research, design and development process. Selma has lead the usability and overall user experience for products and websites for Nokia, Microsoft, Telus, Tourism British Columbia and Ronald McDonald House Charities. Prior to joining OpenRoad, Selma was the Director of User Experinece with Fjord Interactive. Selma works to promote and integrate user centered design philosophy into existing design and technical processes. With OpenRoad, Selma continues to contribute to the user centered design practice and philosophy by bringing a breadth of experience and knowledge from a multitude of industries. Selma holds an Honours Bachelor of Human Kinetics from the University of Windsor. As of Fall 2008, Selma was the latest instructor with the Langara College Communication and Ideation Design Program teaching courses in Human Factors and Information Design.