Many advertisers are making sustainability work with clear, comprehensive strategies that focus on the triple bottom line—planet, people, and profits. Smart corporate leaders are leveraging it as a source of innovation to create better products and higher profits. To do it right, companies need a robust sustainability strategy and implementation plan.

This session focuses on the economic, environmental and social context in which brands will be launched and built in the coming years and the opportunity to address world problems through effective brand/consumer partnerships. Our panel of top executives will share their insights about balancing green messaging in relationship to traditional business decisions—what works, what doesn’t and what you should be thinking about.

Panelists: Claudia Malley, Vice President Global Media/U.S. Publisher, National Geographic Magazine

Laura Gimpel, Facility Manager, Google

Name TBA, Frito Lay/Sun Chips

Michael Sadowski, Director of Client Services,

SustainAbility Moderator:

Jacquelyn Ottman, President, J. Ottman Consulting

Event Chair: Stephen Murray, Playboy