Overview Discover what gets sites to the top of Google, how to measure and manage online campaigns and how to unlock the most effective marketing tools ever invented.

This course will cover introductions to:

Managing Google Adwords (the adverts at the top and side of Google) The key factors that influence where your website will be positioned in the search engines Website Analytics, and how to use the data to improve your profitability E-mail Marketing Techniques Optimising your website How to use Landing Pages to improve conversions The Use Of Micro Sites to deliver extra sales by getting rapid search engine placement In addition every delegate will receive a £100 Google Adwords Voucher (new Google customers only) and a Free Webscan Report worth £350. A Webscan Report analyses your websites as the search engines see them, quantifying and revealing issues that could be stopping your website getting to the top of the search engines

Who Should Attend? Managing Directors; Sales & Marketing Directors and Customer Service Management wanting to know how to: generate more online leads and sales, or wanting to find out how to integrate the online into your marketing mix.

Benefits To You & Your Organisation Getting More value for Your Marketing Budget Measurably Increased Brand awareness Marketing Strategies that measure up during recession and boom times alike Unlock hidden profits Get ahead of your competitors Understand the power of internet and search engine marketing Making your marketing spend accountable Sessions run from 9.30am to 12.30pm

COST: £195.00 + VAT per delegate

INCLUDES: Training materials and refreshments