The Center for Innovation, Excellence and Leadership will offer a course on – Innovation Strategy – on December 4 and 5 from 9am to 5pm at the Hult International business School in Cambridge, Massachusetts. This course is part of a three-course Innovation Masters Certificate program.

COURSE DESCRIPTION. Where and when to innovate? Far too many companies are so focused on their operating strategy that they don't have the time or space to look for opportunities outside of their core business. They are stuck in their sandbox! They have no time for what's next and what if. Moreover, with the current economic crisis, companies are scrambling to react quickly to their revenue decline. The main objective of this course is to teach the importance of creating an imperative-for-change, identifying attractive new fields-of-play for growth, developing project portfolios and platforms to meet growth targets and partnerships to accelerate value capture. This is a class on developing and testing your innovation strategy.

WORLD-CLASS FACULTY. Dr. Hitendra Patel of IXL Center, Ronald Jonash, ex-head of Arthur D Little’s and Monitor Group’s Innovation Practice, Dr. Chipalkatti Makarand, head of Innovation at Osram Sylvania and Jonathan Rowe, COO of Gene Express.

PARTICIPANTS. Business-line executives; marketing and technically-oriented executives who seek to influence business decisions through innovation; HR managers seeking to drive cultural change.

What You Can Expect to Get Out of the Course:

• Preliminary Innovation strategy • Stories about innovation at Motorola, P&G, LG, and Cemex • Frameworks, Tools and Techniques • New approaches for open innovation • Network of like-minded individuals • Q&A with a innovation managers and practitioners

COURSE FEE: US$3,000

If you have any questions, please feel free to contact Milagros Masini at milagros.masini@ixl-center.com or 857-2123430.