Presented by: Jean Pickering, President & Social Media Director, The Tektite Group, LLC

This workshop is geared towards individuals, business professionals, and businesses which want to explore the new social media revolution. Since social media is here to stay it is important to understand what it is, who is using it, why they are using, and how people are using it. This workshop will address all of those issues in addition to talking about how to measure the success of your social media activities.

The objectives for this workshop are to: – gain an understand what social media, social networking, and social media marketing, – define who, why, and how people are using social media, – acquire a useful resource of the most popular social media website/tools that are used to market your personal, professional, and organizational brand on the internet, and – obtain a list of tools that can be used to measure the return on investment for social media activities.

At the end of the workshop, attendees will be able to determine which social media tools they want to start using to market their brand on the internet.