Overview of SEO (Search Engine Optimization) - there are three main elements that you have to keep in balance: Technical: how best to host a site, how to configure URLs, discuss common roadblocks that hinder progress with the search engines, etc. Content: discuss how to define what makes you different, better - your USP Links: inbound, outbound and internal links Allison will go over these areas and share a few key points of how to optimize your site and construct a successful SEO program with each of these elements in mind. And, we can't forget social media and how this fits into your SEO strategy. Allison Kulage has worked in the SEO field for over 10 years and currently holds the position of SEO Director for Upright Communications in Cincinnati, Ohio. Over the past 10 years, she has worked with a variety of clients in industrial as well as consumer oriented businesses, such as Diebold, Jasper Engines and Valentine One Radar Detectors. Throughout her career, Allison has participated in numerous SEO/SEM related conferences such as Search Engine Strategies, Search Marketing Expo, and AdTech. She is a Bruce Clay Inc., Certified SEO Analyst for 5 years and continues to train yearly to keep up with the changes in the industry, as well as search engine optimization standards and best practices. Passionate about SEO, Allison enjoys the variety of clients she works with. Adhering to a strict SEO code of ethics, she also enjoys generating success for her clients through ethical search engine optimization.

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