This training is about market segmentation and will give you a sound understanding of profiling, clustering, and predictive analytical techniques.

If the following questions raise your attention you are the person this training is addressed to:

Am I serving the right markets? Who are my most and least profitable customers? What products fit which buyer profile? Who is most likely to respond to my current campaign? To which customers shall I pitch my new product? How can I reduce my marketing costs by targeting specific customer groups? Can I avoid the markets that will not be profitable for me? Am I currently building loyal relationships with customers by developing and offering them the products and services they want? How can I tailor my product offering?