With hundreds of new medical technologies flooding an already crowded health care marketplace, research and development of new products is of paramount importance to today’s medical device industry. Creating truly unique, new, and indispensable products is increasingly vital in assuring long-term organizational success. Coupled with an increased demand for comparative effectiveness data and cost-effectiveness information for new products being introduced into the market, medical device companies are now faced with a tremendous challenge in remaining successful and continuing to develop and foster their product pipelines.

This conference program will bring together executives from throughout the industry who are researching, developing, and inventing new medical technologies, with the aim of a cross-industry collaboration on best practices in product design and commercialization. Through addressing a wide range of topics, from product concept and design to testing and validation, through to commercialization, executives will recognize areas for internal improvements and operational success.

A primary issue that will be discussed during the program is the reduction of time and costs associated with bringing new technologies onto the market. Product design can be cost-effective, but at the same time must not compromise the quality and integrity of the product. Case studies will highlight methodologies for understanding where time delays are taking place and how to bring teams together in order to assure an efficient and effective design time line.

Another key area to be discussed will be the challenges associated with project selection and project management. Selecting which project to invest your company’s time and money into can be a strenuous task.