Bill Kennedy, Director of Avicenna Partnership Ltd which provides marketing, promotion, sales and rights broking solutions through exclusive representation agreements with academic, professional, reference and scholarly publishers, which seek to develop sustainable sales growth for their print and electronic products in all Middle East countries. Graduate of the now-called 'Edinburgh Napier' University in 1975, Bill has worked in within the publishing industry, bookselling, library supply, and consultancy. His first business trip to the Middle East was for an academic publisher in 1979 and has experienced many changes in the scale, substance and nature of the market over those 30 years. His travel schedule takes him to countries in what is predominantly the Arab Middle East, North Africa and Iran for around 100 days in the calendar year.

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