SPSS China is organizing a conference about Analytical CRM, introducing concepts such as market segmentation, customer profiling, campaign optimisation and other predictive analytical techniques. Participants will learn: 1) What data mining is and what it can do for you in terms of CRM; 2) How an industry leader is applying data mining to increase revenue, reduce marketing costs, and thus improve profitability; 3.) In which areas other than CRM data mining can also be applied (site location, credit scoring, demand forecasting, fraud detection, etc.)