The Motor Sport Business Forum North America (8-9 December 2009); an exclusive event that will take place at the new Hilton Hotel in Orlando, FL, USA, co-located with the 22nd Annual Performance Racing Industry Trade Show (10-12 December 2009, Orange County Convention Center, Orlando, www.performanceracing.com), the biggest trade show in global motor sport.

Business opportunities in the world of international motor sport have improved greatly with the creation of the first Motor Sport Business Forum in North America. The region already plays host to some of the most successful championships in world motor sport and now it has a platform for industry players to network and do business away from the track.

The two-day North American Forum, taking place in Florida, will incorporate a full conference schedule focusing on the business of motor sport. The wide-ranging programme will cover every area of commercial activity in the sport from sponsorship acquisition and exploitation to event planning and hospitality.

The major industry figures are not just present at the Forum – they play an active role. Representatives from NASCAR, IRL, Formula One, MotoGP, ALMS, NHRA and many other motor sport series are expected to be in attendance. The Motor Sport Business Forum – North America is co-located with Performance Racing Industry Trade Show, the biggest trade show in global motor sport.

Motor Sport Business Forum North America New Panelists

Hank Adams CEO of SportVision

John Hodgson Former Senior Vice President and Chief Sales and Marketing Officer of Dupont

Terry Angstadt President, Commercial Division of the Indy Racing League (IRL)

Brian Wolfe Director of Motorsport North America, Ford Motor Company

Jost Capito Director of Global Performance Vehicles & Motorsports Business Development, Ford

Steve Madincea Founder and Group Managing Director of Prism

Marshall Carlson General Manager of Hendrick Motorsports

Rob Malcolm Former President of Global Marketing, Sales and Innovation of Diageo

Ian Carter President of Global Operations for Hilton

Jim Michaelian President and CEO of the Grand Prix Association of Long Beach

Eddie Cheever CEO of Coyote Cars LLC

Tony Pace Senior Vice President, CMO and SFAFT of Subway Restaurants

Joie Chitwood President and COO of Indianapolis Motor Speedway

Pau Serracanta Managing Director of Dorna

Doug Fehan Manager of Corvette Racing

Jeffrey Stern Managing Director of IFM/SMS

Nigel Geach Director of IFM/SMS

Liz Ware Senior Vice President of IEG

Kim Green CEO of Andretti Green Racing

Martin Whitaker CEO of the Bahrain International Circuit