Business profitability is increasingly reflected by the effectiveness of an organisation’s external website. Usability, accessibility and design are all key components of a company’s relationship with its external users and potential customers, now having the ability to shop, pose questions and judge organisations in the privacy of their own web browser.

The customer is increasingly relying on an organisation’s website as their main point of contact with the business and as a result customer service is no longer the greatest tool for profit and return rates. While the Web designer has struggled in the past to communicate the benefits of a user centric approach to concerned stakeholders, companies with websites that stand above the rest understand that audience market research and online company branding can make or break the effectiveness and success of an external website.

Web designers must learn how to demonstrate the prospective commercial benefits to management reluctant to embrace online user experience practices, increase customer return rates online, and utilise and anticipate future trends, in an attempt to ensure that online user experience is a fundamental element to every organisation’s plan for the future.

This forum will teach you to:

•Communicate your vision to stakeholders •Better understand your target audience •Implement successful user experience testing •Incorporate non-web initiatives into your plan •Capitalise on new technology and anticipate future trends